Case study

With the demand for the latest 3g iPhone in the USA high RDA Global have done a survey that found that 15% of a sample of mobile workers would like an iPhone.By taking into account the total number of mobile workers in the States (50 million), they calculate that iPhone sales could surpass 7 million units.

 

Among the polled workers, younger consumers, who currently use Apple computers and iPods, don’t mind paying the premium and are most likely to buy an iPhone. Though with business penetration of apple computers outside of some smaller media industry sectors (music and video production especially) lower this may not be true across the whole mobile worker population.

Furthermore, according to RDA Global, Apple will also find its customers among the Blackberry, Treo and other high-end phone users.

Finally, it’s interesting to add that potential iPhone purchasers spend almost twice the amount of time on their mobile device than is the case with those not interested in the iPhone.

More information as well as the full RDA iPhone Study is available on RDA Global’s site.